About Us

Eco Baby Box - Who Are We?  

Eco Baby Box all started because of Nugget (Ollie) we found out we were expecting in 2019... at the time I was studying full time (a degree in Business) from home and suffering with PTSD after a traumatic event. I knew I wanted to work for myself because I could tailor the job around my anxiety and family needs and with Ollie on the way an Eco Baby Boutique and Organic gift store in Devon seemed the perfect fit.

Whilst I was pregnant and then in lockdown, I was was busy building the business plan, market research, trialling products, placing orders for the following year (scary!!) whilst juggling my final year. 

Ollie was born right in the thick of the first lockdown April 2020 and a few months after we moved to the beautiful town of Ottery St Mary In East Devon. My mums side of the family grew up here and some are still here. (and I can see why)

Eco Baby Box launched online in February 2021 and in June 2021 we made the decision to open a store. For me it was important to be more than just a store. I wanted it to be somewhere that was warm and inviting... kids could play, a place where new parents could take a break, a safe space someone could come if they were struggling and needed a friendly voice, or just wanted to leave the house, a shop where we had the facilities to make shopping less of a chore! or somewhere just to rest your feet if you're tired.

Inside we have a changing station, a rocking chair that can be used for nursing, feeding, settling baby, sitting for a chat or resting your feet. A baby weighing station that has measuring chart on there. A play mat with cars, a carpentry bench in the main store and the Playzone that is aged from 18m+ that has a checkout, grocery store, café, and various Montessori inspired toys too keep little people busy for a few mins... Meaning you can browse (and buy) presents without your little people seeing.

Its also important to us too bring a variety of classes in Ottery to help people meet other parents with our baby and toddler group starting in January, bonding with their baby with developmental baby massage, learn about swaddling with slings and browse the sling library with help. What we don't offer we can typically signpost you too to help you get to where you need to be.

On viewing what is now our store I knew this was the one. It had so much potential... it has so much character and the double front captures peoples interest as they past. The store itself was so inviting and of course the landlords were super supportive. 

We introduced rent a shelf to bring in a range of other talented businesses instore. Every one of the people instore are carefully selected based on their commitment to sustainability and their uniqueness and we believe we've have found the best across Devon and some from further afield to bring something unique to the area.

Here we are nearly 3 months in. We've met some wonderful people from near and far and we look forward too welcoming you soon. 

Nicci, Nugget & Karl 



I wear many hats! But, by far my favourite is being a mum to a cheeky little munchkin we call Nugget (first craving) 

A little about my experience: - I've previously managed an ecommerce store, been employed as a manager in two third party logistics companies, and, before I went back to University, I was a Service Delivery supervisor for a waste management company. That, alongside a general desire to do my bit and give back, has brought this all to life. 


Is my partner, Ollie's father and a self-employed Carpenter and Joiner by trade in East Devon. Although he worked for a number of years for other people, he took the decision to go self-employed January 2020, when he established @elitecarpentry.Joinery.


Even with Elite Carpentry & Joinery taking off, he's been a very important part of this journey and is hugely involved behind the scenes. - whether this is helping to design the boxes or getting creative with photography and displays and most recently working with me too install our beautiful shop furniture. 

Our shop is based in Ottery St Mary a small town in East Devon where we wrap up and dispatch your beautiful orders. 


Is now eighteen months old and is my helper at the shop three days a week. (best customer service I could ask for) 

He often plays amongst the kids who come in and use our play room / play pen and if you visit he will tell you aaall about it occasionally shriek in delight... give you his cheeky smile and wicked laugh and may even give you a wave if he isn't too tired. 

Clapping, bashing items, pretend play such as making tea, cooking on the bbq, playing with his play kitchen. Drawing using crayons on paper, drawing on his white board , cars and making brum sounds. Puzzles, playing tidy up, hoovering, clapping along to nursery rhymes. Reading stories and turning the pages. Dancing to music, stacking items, working out how things work 

He’s a dribble monster who plays rough, so he’s the ideal tester and model to put the products through their paces. The brands we've chosen are because they are affordable, soft on gentle skin, stretch to allow a growing baby /toddler the freedom to move without restrictions, wash up easily each time, easy to style, perfect for dribbly babies and able to withstand rough play. 

In 2021 we donated £600 to charity both through financial donations, goods and services to support some local and national charities to help them to continue the valuable work they do. 

Number of saplings planted within Europe 121